Sell Your Listing by Throwing a Party!

Throw a Party for Your Listings Where’s the party? At the homes and condos that developers and real estate professionals most want to sell.Swanky and creative parties are the newest ways to woo customers. The food and drink at these bashes is top shelf and the entertainment is likely to be big name – or at least something better than a radio."I was nervous when I saw how many people had shown up," says Ricardo Vadia, an assistant vice president of development for Related Group, a luxury South Florida developer. "But it was well worth it. We got people into the buildings who otherwise wouldn't have come."Wendy J. Sarasohn, a senior vice president of the Corcoran Group in New York City, hosts theme parties at her listed properties – including one for Oscar night – and insists the caterer send "very attractive waiters.""Eye candy is good," she says. Attractive waiters, cocktails and good food, she adds, can help put people "in a mood to buy."